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Author: mandmweb

Microsoft Word Smart Quotes and Internet Article Writers Do not Mix

By default, Microsoft Word automatically changes straight quotation marks ('or') to curly (smart or typographer's) quotes as you type. to HTML, the quotes are converted to non-standard characters which end up littering your document with question mark symbols and / or other garbage code. When in doubt, do not allow your Ezine Articles to contain smart quotes: Most articles that are put into article distribution often end up being sent to an email newsletter audience. Email newsletter servers have near zero-tolerance for MS Word smart quotes; they will not recognize them as valid ASCII characters (because they are not valid). They are a figment of the Microsoft ASCII imagination. In most cases they will show up as garbage code; thus making you, and your article, look like a real novice lacking proper formatting skills. At risk are: quotes, apostrophes, double dashes, and 3 periods in a row. This is what smart quotes looks like when properly displayed: smart quotes arent very smart This is what STANDARD quotes looks like when properly displayed: "smart quotes" are not very smart … This is what smart quotes looks like when NOT properly displayed: â Smart Quotesâ € ™ are not very smartâ| Do you see the downside potential of leaving smart that put into distribution? Standard quotes use the lowest common denominator in the ASCII character standards world and this ensures that...

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Creating User-Friendly Emails for Your Subscribers

Your subscribers are the engine that keeps your company’s email database going – it is its content and form and the reason your email marketing campaigns work. Thus, it should come as no surprise that it is generally considered a good idea to create email campaigns that primarily cater for your subscribers in terms of usability and value. While this sounds like a simple concept to base your email marketing strategy on, it is often surprising how many brands fail to think from a consumer and a tech user’s perspective. By creating campaigns that are not only presenting your product or brand in a favourable manner but also making the lives of your subscribers more enriched and hassle-free, you can look forward to being richly rewarded by happy and grateful subscribers that will go on to be loyal consumers. Simple web forms One of email’s greatest benefits is that it acts as a direct line of communication with your consumers. This means that your brand has access to valuable information that can be provided by your consumer email database through web forms and surveys. Sending consumers to a microsite where they can log their details, give insight or further profile themselves is an excellent way to make consumer experiences better – but only if the actual process of providing your brand with that information runs smoothly. Any web forms...

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How to Get Your Hands on the Right Commercial Vans for Sale

When you want to start your own business, be sure to get your hands on the best commercial vans for sale. To find the perfect van, you will need to take some time out to find the commercial coffee van as it is a fixed investment. This means that once you purchase your van, there is no going back. That is why you need to search through many commercial vans to find the right one. With many brands manufacturing commercial vans, there are so many choose from when you go catering van shopping. When you are looking through a wide range of new and used vans, make sure that it is well maintained, secure, safe, waterproof, made of hygienic material and environmentally friendly. Your commercial catering van needs to be in a good condition and well maintained, as it will be used to attract your customers. So when searching for a suitable van, make sure that it had been properly maintained by the previous owners, especially if you are looking for a used one. However, you may come across some vans that need a little makeover, so make sure it gets it before you start using it as your coffee van. The catering industry is very sensitive; therefore, you need to make sure your van and all the equipment that you are using are hygienic and not damaging to...

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How To Sell Wholesale Merchandise To Dollar Stores

Dollar stores are great customers for wholesalers. They are usually located in high traffic locations which means that they have plenty of customers on a daily basis. A high number of customers translates into large volume sales for dollar stores that have the right selection of wholesale merchandise. This is what makes dollar stores idea customers for wholesalers. The owners of dollar stores are always looking for high quality and attractively priced merchandise for their stores. Since they are also selling their products at the dollar range, most of their products move pretty fast. This high turn over means that dollar stores need to reorder merchandise at a frequent basis. A wholesaler who has a dollar store as a customer will be able to move plenty of merchandise since his customer is moving that same merchandise out of his store at a rapid pace. To be able to wholesale to dollar stores you need to do the following. 1. Ask dollar store owners what type of merchandise they need. Then look for sources of this merchandise. 2. Find out what price they are paying for their merchandise. Most people will tell you this information since they want you to be able to offer them a lower price. 3. Price your wholesale dollar store merchandise low. This way the dollar store owner can move volume and reorder from you more...

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